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Proud To Be An American manufacturer

Posted by The FootMate System on November 13, 2013 at 6:15 PM

Proud To Be An American Manufacturer

Gordon Brush Mfg. Co., Inc, a 62 year old ISO 9001:2008 certified manufacturer of over 15,000 American

made brooms and brushes for industrial and commercial applications is under constant competitive

threat from Chinese made products. Patriotism is paramount at Gordon Brush. For example, Gordon

Brush has made brushes for the United States Army to clean the main gun on the Abram's tanks, saving

the Department of Defense over $1.5 billion. The Company also has made brushes that were used on

the space shuttle, the lunar module, and brushes to clean the guidance system and guns on the Apache


Gordon's Milwaukee Dustless brush line of janitorial cleaning tools and its health and wellness product,

the FootMate® System, face the most intense pressure from lower priced Chinese made products, in

many distribution channels. Many end users are willing to sacrifice cost over quality, even though in the

long run it ends up costing them more because they have to replace sub-standard product more

frequently. Moreover, these lower quality products do not do the job for which they were intended,

thus leaving a substandard work-product.

Even under these competitive threats, "the Company has been steadfast in its philosophy and

commitment to manufacturing in the United States", said Ken Rakusin, president and CEO.

"Manufacturing in California and Wisconsin is still a viable model, even if it brings with it some tough

challenges. Gordon Brush prides itself on its American heritage dating back to 1897, when the first

dustless brush was invented in Milwaukee, Wisconsin, by the Milwaukee Dustless Brush Company, which

was acquired in 2005", further added Rakusin.

"Companies that have nothing to differentiate themselves on besides price are the most vulnerable to

the threat of lower priced Chinese made products; that's a no-win game. Gordon Brush chooses to

compete on value-added, said Rakusin. Offering premier products with superior customer service have

enabled the Company to grow and prosper in spite of the Chinese threat. "The Milwaukee Dustless

motto: Innovative Products that Clean Better and Last Longer is a testament to this philosophy, said


In addition to the Gordon and Milwaukee Dustless line of brushes, the Company's recently introduced

the FootMate® System. The Podiatrist recommended FootMate® System makes optimal foot health

easy. It is a complete foot care system for cleaning, soothing, stimulating, and massaging your feet

every time you shower.

The FootMate® System is a brush and specially formulated gel that goes in the bath or shower to clean

and massage your feet without having to bend over. The FootMate® System stands head-and-shoulders

(or perhaps foot-and-heels) above the Chinese competitor. The FootMate® brush has over 11,000

bristles and weighs over three pounds compared to the 1,000 bristle, few ounces weighing Chinese

competitor. "The FootMate System is a high quality American made product that will last and not

crumble, exclaimed, Rakusin.

6247 Randolph Street • Commerce, California 90040-3514 • phone (323) 724-7777 • fax (323) 724-1111 • •

Gordon Brush never considered off-shore manufacturing to become more price competitive. Our

American made products give us the ability to display our patriotism and pride and to create feelings of

goodwill when our customers receive American-made items.

When considering off-shore manufacturing, the allure of international low-cost labor has to be balanced

with loss of control, local customs challenges and costs. "Product reliability, and safety and compliance

measures, less inventory/stock issues, and difficulties bringing a distinct company culture across the

world, was all contributing factors against going off-shore", according to Rakusin. In addition, the cost

of shipping and the ability to offer same day shipping on most standard brushes was also a major factor

in keeping business here in the United States", said Rakusin.

"In spite of all of these issues, I was determined to build and grow my business in the United States by

re-investing profits into the purchase of millions of dollars in manufacturing equipment and machinery;

pride in contributing to the American economy is near-and-dear to my heart", further proclaimed

Rakusin. "Moreover and perhaps most importantly, added Rakusin, are my valued, long-tenured, skilled

employees. I have well over 100 employees, plus their families, for who I am responsible. I tell them

that Gordon Brush is a great place to work and we are committed to enhancing their lives. Brushmaking

is an art; I would not have a business without these skilled artisans. I would be a hypocrite if I

ignored that commitment for the purpose of improving my bottom line."

"There are tremendous problems all over the world, said Rakusin and the United States leads the world

in providing support for the destitute. There are people in America who are hungry or out of work or

can't afford health insurance. My priority is to want to help them first by supporting the local

community. That means keeping my business here."

In 2003, nearly 15 million Americans were employed in manufacturing jobs, but that number had dipped

below 12 million by 2013. A 2011 study by the Boston Consulting Group that predicts that by 2015, the

United States will "experience a manufacturing renaissance as the wage gap with China shrinks. If the

Chinese wage trend continues, 1 million manufacturing jobs could return to the United States by 2015,

the study said. Over the next five or 10 years, international trade will swing from continent to

continent. As labor costs in China rise, manufacturing will move to Thailand, Vietnam or India. This will

present a new set of problems.

Gordon Brush Mfg. Co., Inc. is an ISO 9001:2008 certified and leading manufacturer of specialty, custom and

standard brushes for industrial and consumer purposes. The company makes the FootMate System as well as over

15,000 other medical, industrial, janitorial, and electronic brushes at its 51,000 sq. ft. manufacturing facility in

Commerce, California It stocks over 2,000 different brushes for same day shipment selling to a variety of industries

including medical, electronics, manufacturing, military, aerospace, and pharmaceutical. Gordon Brush has been

featured on the ION Network, Discovery Channel, Bloomberg News, and in the Los Angeles Times. The company has

received Member Resolution No. 1402, sponsored by Senator Ronald S. Calderon, 30th California State Senate


6247 Randolph Street • Commerce, California 90040-3514 • phone (323) 724-7777 • fax (323) 724-1111 • •

For Further Information Contact:

Alan Schechter

Director of Sales and Marketing


Categories: America - Making America Better, American Products, Featured American Web Sites

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